The Impact of ISO 22000 on the Global Market Place

In recent years, food safety has increasinglyIn 1998, the British Retail Consortium launched its
become an important issue to consumers. This isBRC Global Standard for Food Safety to provide
largely due to the food safety scandals that havea standard for due diligence and supplier approval.
been covered by the press in a number ofCompanies supplying food to UK retailers are
countries. Over the last decade, China in particular,unlikely to retain business unless they comply with
has been at the center of a number of foodthe BRC. This is regardless of where the supplier
safety scandals. In 2004, it was reported that 13is based or where the product originates. The
babies died of malnourishment in coastal FujianBRC was the first standard in the world to
province after being fed formula with little or noapproved by the Global Food Safety Initiative.
nutritional value. In 2008, at least six infants diedHowever, it was not until the recent publication of
and some 300,000 were sickened afterinternational food safety management system
consuming milk made from powder contaminatedISO 22000 in 2005, that there was a single
with melamine, a chemical used in making plastics.standard covering the entire food supply chain.
The Chinese government has since been forcedISO 22000 is an internationally recognized food
to implement stricter regulation controls in ordersafety management system that is based on the
to restore the public's confidence. Consumers inHazard Analysis and Critical Control Point. It is
other countries were particularly concerned thateffective in providing a logical and efficient
China effectively maintains the safety of its foodframework through which food hazards can be
supply as Chinese ingredients end up in foodstuffsidentified, controlled and most importantly
around the world. Between 2004 and 2007,prevented.
Chinese food exports climbed about 63%Although ISO 22000 has been adopted by many
Under new Chinese regulations, companies thatmajor branded food companies, such as Nestle,
produce substandard products will face higherand Danone, the standard has not been taken up
fines. Those who engage in illegal conduct will faceto the extent that it was predicted. This is due to
tougher punishments, and companies will be heldits certain limitations. For instance, it has often
accountable for any harm they cause consumers.been criticized for not being specific enough to
Elsewhere, steady progress has been made bymeet stakeholder needs.
the food industry to tackle these food safetyDespite its limitations, there has been steady
scandals. Concern over potential risks in the foodprogress in companies around the world obtaining
supply chain prompted the creation of a numberthe ISO 22000 certification. An informal survey
of early food safety sector initiatives andcarried out in 2008 revealed that the ISO 22000
standards, including the HACCP. The HACCP ishad been implemented in at least 72 countries. A
recognized internationally as a way of managingfew years on and Biscuits maker Munchy Food
critical risks to food safety. It is based on sevenIndustries Sdn Bhd is planning to enter the
essential principles and it allows for hazardEuropean market this year after obtaining the ISO
identification to verification of successful22000 certification late last year. Similarly, Siniora
implementation of the necessary controls. TheFood Industries, a Jordanian-based company has
majority of the food standards have adoptedgained the ISO 22000 certification, as well as Al
these principles in order to protect consumersAin Farms for Livestock Production, a dairy farm
against the most serious health risks.in the UAE.